The basic company operations are driven by customer orders. Customers can place orders directly with the company, or they can order with the assistance of a local bicycle store. Bicycles are assembled and shipped in about two weeks.
Basic components are ordered in advance because of shipping delays. Inventory count is maintained by the computer. As workers assemble a bicycle, they record the use of each component.
Customer payments can be made at the time of purchase, or as monthly payments. Suppliers are paid only after receipt of shipments.
| Order Form | Bicycle Assembly |
| Purchase Order | Receive Supplies |
| Customer Transactions | Manufacturer Transactions |
| Company Operations | Bicycle Industry Value Chain |
| Product Management |