Chapter 2 Exercise 28

27. Find at least two other bicycles (e.g., on the Internet or from a dealer). Create a spreadsheet comparing the features and costs with a similar bicycle built by Rolling Thunder Bicycles.

Highly variable results, and you might want to make this a group exercise and have each student find one bicycle. Again, the goal is to get students familiarized with the bicycle industry.
Prices might actually be a little low for Rolling Thunder. The component price here is high because it is set for the high-end Campagnolo Record group with expensive wheels. The wheels on the Trek example are relatively plain. High-end wheels would add $500-1000. But, the prices are list�you can find discounts sometimes to about $4,500.


  RT Race Carbon/Campy Record Trek Madone SL 5.9 2007
Frame $1,300 $3,300
Components 5,000 2,200
total 6,300 5,500