21. Find at least five sites on which it would make sense to advertise Rolling Thunder Bicycles. As much as possible, identify the advertising costs and the demographics of the site visitors.
Several possibilities. Any bicycle club site would make sense, and would probably be inexpensive. A few bike shops would be willing to sell advertising space. In both cases, someone would probably have to negotiate each ad independently, so it would take considerable time to set up. The bicycling magazine sites might make sense, but could be expensive relative to the number of viewers. A racing site would be good. All of these sites would have good demographics of enthusiasts and racers. Not sure about the income level of the viewers. Another option might be to target sites that are visited by wealthy people who might be interested in a custom bicycle. Even if they do not use the bicycle for much, they might be willing to buy it as a status symbol.